Here I belong

Visual concept supporting a communication strategy for enrolment in a study program, developed in Key Experts Group.

The idea of these visuals is to emphasize on why being connected – intellectually and emotionally – with the community formed at university. There is a sense of belonging to an environment, people and interests. The message is delivered by featuring the character in a bright background. The color is defined by the corresponding archetype – Creator, Explorer or Game-changer.